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DESIGN KNOWLEDGE

     

Experience proved that design quality is proportional to the precision of the small details development.
That design correctness can be achieved only with an extensive knowledge, with understanding of all
designed parts, and by employing effective design methods with the proper design process.

 

Good quality of any product and good results of any activity requires the proper process. Cooking,

flying the airplane, launching the rocket, building a house, driving a car, wedding ceremony and anything

else requires the right process, since results of any operation depend on the selected sequence of actions.

 

Most of organizations indicate three to eight product development stages, and generally design process

can be described by four main phases;
Phase 1 - Concept development for the product functions and its form
Phase 2 - Assembly components development with manufacturing process planning
Phase 3 - Detailed features creation for operational functions, structure, mechanisms and attachments
Phase 4 - Design validation of the product performance and durability, and product design perfecting

 

All product development phases create together one continuous design process and the only visible

transition between those phases is a step of design verification.

 

 

Each of those design phases has own subsequent detailed sub-steps, and knowledge of those steps

greatly helps with the proper design development management including design progress tracking as well.

 

Most of the product development teams prefer to control design quality with methods that are combinations

of the three general practices;
A - Experts confirmation - Product design piloting and reviews with experts representing various fields of

----- the product creation and its functional use; i.e. materials, tooling, manufacturing, quality, safety,

----- ergonomics, packaging, etc.
B - Structured Methods - Design development by solving design problems with the specific techniques

----- and design verification with those methods including; FMEA, DFMA, QFD, VE/VA, DOE, Fishbone, 8D,

----- and systems as Six Sigma or TRIZ.
C - Guidelines & Checklist - Design creation by applying the verified registered knowledge as the design

----- criteria and as the design evaluation vs. those criteria.

 

Each of these three approaches has different power of the design problems detection and those design

problems elimination.

 

Expert knowledge as observations indicate is usually possessed just by few top specialists in most of

organizations. Their knowledge of the product and their techniques of design-thinking are not recorded

even by companies specialized in development and manufacturing of those particular products.

Most of the expert's knowledge is difficult to record because of a huge number of details and because

those individuals possess more than just static memorized knowledge. They have ability of creating the

optimal solutions for most of design related problems.

 

 

Good expertise used from the beginning of the product design results in a good quality of the product, and

lack of expertise usually relates to a poor design with errors. That is maybe why it has been observed that

attempts of moving product design from specialized suppliers to the less-expensive companies or to own

in-house design teams resulted in design difficulties and in products problems.

 

Because of that, the benchmarking is regularly used as the main source of the safe design solutions with

with assumption of the correctly designed benchmarked parts that represent the best validated knowledge.

Furthermore, if preferred own solution is not found in benchmarking then it may be discarded as too risky
without awareness that copying of some benchmarked solutions to the other products can be risky as well.

 

Structured product development methods are preferred by big organizations but unfortunately most of

those methods focus on the narrow fields of the design knowledge, so multiple methods should be used

simultaneously to address all aspects of the product design during its development. That can be time

consuming for designers. Thus, most of those methods are not so practical when various and frequent

design decisions must be made quickly.

 

There are many existing product development methods and descriptions of those methods can be found in

multiple publications;

 

New Product Development Body of Knowledge --- by NPD-Solutions List of Design Methods --- by Design Council Template; Design --- by Wikipedia

 

 

Design guidelines and product development criteria are usually created based on lessons learned and

other multiple sources including knowledge of experts and verified design solutions from benchmarking.

Development of the design guidelines is quite elaborative task and that document should be formed as

a flexible for the subsequent updates with the new design knowledge. The best design guidelines are if

combined to one very extensive document with an index of design features and with descriptions of the

respective design solutions.

Experience confirmed that those detailed design guidelines and related design checklists are powerful,

practical and easy to use tools for achieving significantly high quality of the product.

 

Functional description

If the unique product must be designed with no existing design guidelines then one of the most effective

ways to understand that new product and its details is to look at all parts and all features from the function

point of view. Everything has a function and everything should have a function.

Functions are described with two words; with an active verb (what is being done) and with a noun

(object or characteristics of the applied action), i.e.; locate component, reduce wear, prevent deformation,

eliminate rattle, provide attachment, ...etc.

 

The functional description of the product, its components and details helps to make the optimal design

decisions and helps to eliminate design waste of creating no-function components or details. For that

reason design correctness should be verified with questions for functionality of each designed element;

 

Q1 - What are expected functions of the product, component, feature and detail?
- Market needs and trends
- Operational use functions
- Studio intent of appearance and perception
- Materials properties and compatibility
- Tooling, fixtures and gages
- Manufacturability (requirements/guidelines for manufacturing process)
- Assembly (both manual and automation)
- Mechanical functionality of the structure (static and dynamic)
- Durability/reliability and specified tests
- Homologation and safety standards
- Distribution and installation
- Service and updates
- Design simplicity and product cost
- Product discarding and environment
Q2 - What design solutions are available for the required functions of the product?
Q3 - If all required functions can be achieved with the proposed idea or different solution is needed?
Q4 - What is the function of already designed component/detail and if that component/detail should exist?

The entire design can be verified and most of the product problems can be detected with the above questions

during the design development.

 

 

Recommendation

Regardless of the method preferred for the design quality control, it is highly recommended to evaluate the

entire design thoroughly at least at the end of each design phase and before its final release to the tooling.

 

 

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